Why I Started tempo house

And what I think (most) people are missing about the future of athlete branding.

For the past decade, I’ve helped people and brands get clear on who they are, what they stand for, and how to show up in a way that actually feels like them. I’ve worked with CEOs, creatives, founders, and fast-growing teams across three continents—and through all of it, one thing’s stayed the same.‍

The real power of a brand starts beneath the surface.

The most powerful brands aren’t built on polish.
They’re built on clarity. On identity. On something true.

And yet, when I started working with athletes, what I saw was mostly the opposite:
A lot of content, a lot of pressure, a lot of performance.
But very little clarity.

Athletes were being encouraged to “build a brand,” but rarely given the tools or support to do it in a way that felt natural—or even useful. Meanwhile, brands were investing in exposure and visibility, without stopping to ask: Is this actually working for anyone?

That’s where Tempo House began.

Not as a side project. Not as a marketing agency. But as a response to a gap that was too obvious to ignore.

Tempo House exisits to be a quietly powerful space where athletes can figure out who they are beyond performance—and learn how to build a brand that reflects that.

Performance can carry you into the spotlight. But identity is what keeps people listening.

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What makes Tempo House different

Tempo House isn’t a content studio or a social strategy agency. It’s a grounded, human-first brand studio built just for athletes. And we start first with identity. Then we talk about your performance.

Why?

Because performance might open the door—but identity is what fills the room.

Identity is what creates trust, resonance, and the kind of alignment that makes sponsorships feel meaningful for both sides.

We create space for athletes to get clear on who they are, what they care about, and how they want to show up—on their own terms. And we give them the tools (reflection tools + an AI brand coach) to communicate that clearly and consistently, whether they’re working with a brand, a local race organizer, a podcast host, or just showing up online.

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So what’s the opportunity?

It’s big. Bigger than most people think.

Athlete-brand relationships are in the middle of a shift. The old model—based on reach, results, and exposure—isn’t holding up the way it used to (we can thank you ever-wise Gen Z-ers for this). Fans want more. They want connection. They want proximity. They want to see the person, not just the performance.

Brands that recognize this shift—and actually equip athletes to tell real stories, not just wear the gear—will build deeper, longer-lasting partnerships.

And athletes who step into that kind of clarity now will set themselves up for more aligned deals, stronger communities, and more agency over their own careers.

That’s what I care about. That’s what Tempo House is here for.

If you’re curious where athlete branding is headed—this space is for you.

I’ll be sharing reflections, tools, and behind-the-scenes insights from our workshops, 1:1 sessions, and ongoing conversations with athletes and the brands that back them.

I’m pretty excited about this. So, thanks for being here.